Initial Engagement and Awareness Creating Compelling Subject Lines When it comes to writing drip emails for financial services, your subject line is your first impression—it matters a lot! I remember when I first started out crafting subject lines; they felt daunting. But what I learned is that a good subject line should not only grab […]
Understand Your Audience Create Detailed Buyer Personas One of the most effective ways I’ve enhanced my drip email campaigns is by creating detailed buyer personas. These personas represent the ideal customers I want to reach. Knowing their age, gender, interests, and pain points helps tailor my messages to resonate with them. It’s all about speaking
Understanding Drip Email Marketing What is Drip Email Marketing? So, let’s kick things off by talking about what drip email marketing is. In simplest terms, these are automated emails that are sent out in a series. They’re called “drip” because they’re usually sent out over time, like little drops of knowledge or nudges keeping your