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10 Factors That Determine How Many Emails Should Be in a Drip Campaign

Your Audience’s Engagement Level Understanding Their Interest One of the most crucial aspects of designing a drip campaign is knowing where your audience stands in their engagement. Are they just warming up to your content, or have they already become loyal followers? From my experience, I’ve noticed that the more engaged an audience is, the […]

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10 Factors That Determine Which Content to Send First in an Email Drip Campaign

Understanding Your Audience Know Your Segments One of the first things I learned as I dove into email marketing was the importance of understanding my audience. It’s like trying to sell sunglasses in a snowstorm; if you don’t know who you’re talking to, your message will miss the mark completely. Start by segmenting your list

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