Define Your Audience Know Who You’re Talking To When I first started sending email blasts, one of the biggest lessons I learned was just how important it is to define your audience. If you don’t know who you’re communicating with, your message is likely to get lost in the noise. Take some time to brainstorm […]
Step 1: Choose Your Email Marketing Platform Evaluate Your Needs When I first jumped into the world of newsletter emails, choosing the right platform felt a bit overwhelming. I had to consider things like the number of subscribers I had, what features I needed, and of course, my budget. Some platforms are super user-friendly, while
Step 1: Define Your Audience Understand Who You’re Writing For First things first, you gotta know who you’re talking to. Understanding your audience is like having a map before embarking on a road trip. When I started my newsletter, I spent some time creating personas of my ideal readers—what they like, their age range, and
Choose Your Audience Understanding Your Target Demographic One of the first things I learned in marketing is that not all email blasts are created equal. You’ve got to know who you’re talking to if you want them to actually listen. Think about your audience: their age, interests, and what they want out of your communication.