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5 Tips for Using Email Drip Campaigns to Nurture Cold Leads

Understand Your Audience Segmenting Your Audience When I started using email drip campaigns, the first thing I learned is that not all leads are created equal. Segmenting your audience is crucial. I found it essential to categorize leads based on their interests, demographics, or behavior. This way, I could tailor my messages to resonate more

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5 Tips for Determining the Timing and Frequency of Emails for Drip Campaigns

Understand Your Audience’s Preferences Surveys and Feedback One of the best ways I’ve found to determine when and how often to send emails is by simply asking your audience! Running a quick survey can be super insightful. A simple Google Form or pop-up on your website asking subscribers their preferred email frequency can yield fantastic

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