Understand Your Audience Who Are They? The first step in crafting an engaging email newsletter is to really know who you’re talking to. Understanding your audience goes beyond just demographics; it’s about digging into their interests, preferences, and pain points. Think about the last time you got an email that truly resonated with you. Chances […]
Define Your Target Audience Understanding Your Customers To kick things off, let’s talk about understanding your customers. It’s crucial to know who you’re talking to in the insurance world. Take some time to gather data about your existing clients. What type of insurance are they most interested in? Are they young families, retirees, or someone
Understanding the Basics of Email Automation What is Email Automation? So, let’s kick things off with the basics. Email automation is pretty much sending out emails automatically based on certain triggers. Sounds fancy, right? It doesn’t have to be complicated. Once you get the hang of it, it can save you heaps of time while