Articles

Constant Contact Email Automation: 7 Best Practices

Understanding Your Audience Creating Segments First things first, let’s chat about your audience. You can’t really connect with folks if you don’t know who they are, right? I’ve found that creating segments based on interests, behaviors, or demographics is crucial. When I did this for my email list, the response rates skyrocketed! Segmenting my audience […]

Articles

Automated Emails In Mailchimp: 7 Best Practices

1. Understand Your Audience Segmenting Your List When I first started using Mailchimp, I didn’t fully grasp the importance of understanding my audience. Trust me, getting to know your audience is crucial. By segmenting your list based on demographics, interests, or purchase behaviors, you can tailor your emails to be more relevant. It’s like having

Articles

7 Best Practices for Insurance Email Drip Campaigns

Understand Your Audience Identify Demographics When I first started creating email campaigns for insurance, the importance of knowing your audience couldn’t have been clearer. I quickly realized that identifying your audience’s demographics is critical. It’s not enough to just throw out some general info; you need to make it personal. By understanding who your clients

Articles

Event Follow-Up Email Blasts: 7 Best Practices

1. Personalize Your Emails Know Your Audience From my experience, one of the most effective ways to engage your audience is through personalization. If you know who you’re writing to, you can tailor your messages to their interests, which makes your emails feel so much more relevant. It shows you care about them as individuals,

Articles

Email Blasts: 7 Best Practices for Success

Understand Your Audience Research Your Target Market When I first started doing email blasts, I thought I could just shout my message from the rooftops and everyone would listen. Turns out, it’s a bit more nuanced than that! Understanding your audience is crucial. You need to put in the time to identify who they are,

Articles

Yardi Email Blast: 7 Best Practices

Know Your Audience Understand Their Preferences One of the most valuable lessons I’ve learned in marketing is that knowing your audience is the key to effective communication. When crafting your Yardi email blasts, it’s essential to get into the mindset of your recipients. What are their interests? What kind of content resonates with them? You

Articles

Happy Holidays Email Blast: 7 Best Practices

Know Your Audience Understand Their Preferences One of the first things I’ve learned in marketing is that knowing your audience is key. During the holidays, people are often inundated with emails, so honing in on what your audience cares about is crucial. I like to segment my email list based on past interactions, purchase history,

Articles

Trade Show Email Blast: 7 Best Practices

1. Define Your Target Audience Understanding Who You’re Talking To When it comes to trade shows, knowing your audience is half the battle won. I always begin by asking myself, “Who am I trying to reach?” The more specific I can get, the better my chances are of creating content that resonates. Are you targeting

Articles

Email Template Newsletter: 7 Best Practices

Understand Your Audience Know Your Demographics One of the most crucial components of creating effective email newsletters is truly understanding your audience. In my experience, it’s like throwing a dart blindfolded—you simply won’t hit the target if you don’t know where your audience is coming from. Researching your demographics, such as age, gender, and interests,

Articles

Automated Emails In Gmail: 7 Best Practices

Hey there! If you’ve ever found yourself bogged down with repetitive emails, you’re not alone. Trust me, I’ve been there too. Automated emails in Gmail can save you a ton of time and energy if done right. I’m excited to share my top seven best practices. Let’s jump right in! 1. Personalize Your Emails Understanding

Articles

What Do You Send When You Send an Email Blast? 7 Best Practices

1. Define Your Audience Know Who You’re Talking To One of the first lessons I learned in email marketing is that your audience is everything. If you don’t know who you’re sending your blast to, how can you expect your message to resonate? It’s like throwing a party and inviting people who don’t know each

Articles

Newsletter Email Marketing: 7 Best Practices

Create Compelling Content Understand Your Audience One of the first steps in crafting compelling content is to truly understand your audience. I spend a lot of time researching what my readers actually want and need. It’s like being a detective – you want to gather clues about their preferences and interests. Consider creating personas based

Articles

7 Best Tools for Simple Drip Email Marketing

Understanding Drip Email Marketing What is Drip Email Marketing? Drip email marketing is a straightforward yet extremely effective way of communicating with your audience. Picture it as a form of automated communication that sends messages to your subscribers based on their behaviors, interests, or specific time periods. Over the years, I’ve learned that the idea

Articles

Drilling & Blasting Inc. “Our Team” Emails: 7 Best Practices

Craft a Compelling Subject Line Be Clear and Direct When I first started writing emails for my team, I learned the hard way that the subject line is make or break. You want to make sure that it clearly conveys what the email is about. If recipients can’t understand the main point at a glance,

Articles

Example of an Email Blast to Property Managers: 7 Best Practices

Know Your Audience Understand Their Needs When crafting an email blast, the first thing I focus on is truly understanding who I’m talking to. For property managers, their needs can vary widely based on the type of properties they manage—whether multifamily units, commercial spaces, or vacation rentals. Each type has its own set of pain

Articles

Automated Emails To Customers: 7 Best Practices

Understand Your Audience Know Your Customer Profile When I first started crafting automated emails, one of the biggest lessons I learned was the importance of understanding my audience. It’s not just about the product or service; it’s about who is on the other side of that email. I spend time developing customer personas to represent

Scroll to Top