Define Your Goals for the Campaign Why Setting Clear Goals Matters When I first started crafting email drip campaigns, I realized quickly that if I didn’t know what I wanted to achieve, I could easily drift off course. You need to start with a clear vision. Are you looking to increase sales, boost engagement, or […]
Start with Clear Goals Define Your Objectives One of the first things I do when launching an email drip campaign is to set crystal-clear goals. I mean, how else can you measure success? Whether it’s boosting sales, increasing engagement, or building excitement around your product, establishing what you want to achieve lets you tailor the
Define Your Goals Understand Your Audience When I first started with email marketing, I thought I knew what my audience wanted. But I quickly learned that understanding your audience’s needs, interests, and pain points is crucial. By diving deep into your audience’s preferences, you can make your emails much more relatable. This means gathering insights