Understand Your Audience Know Who You’re Writing To Understanding your audience is critically important when crafting automated emails. When I first started with automated messaging, I was sending generic emails, and honestly, they fell flat. It wasn’t until I took the time to segment my audience that I noticed a real difference. Think about who […]
1. Understand Your Audience Segment Your Customers One of the biggest lessons I’ve learned in my marketing journey is that not all customers are the same. After diving deep into segmentation, I realized that breaking down my audience based on their behavior was a game changer. Instead of sending generic emails, I could tailor the
1. Personalize Your Emails Why Personalization Matters When I first got into the world of email marketing, I quickly learned that personalization is key. I mean, who really wants to read a generic email that feels like it’s been blasted out to a thousand others? By addressing your customers by their first names and tailoring