Understanding Your Audience Creating Segments First things first, let’s chat about your audience. You can’t really connect with folks if you don’t know who they are, right? I’ve found that creating segments based on interests, behaviors, or demographics is crucial. When I did this for my email list, the response rates skyrocketed! Segmenting my audience […]
Understanding Your Audience Creating Buyer Personas When I first started diving into email marketing, I quickly realized just how crucial it is to understand who your audience really is. Creating detailed buyer personas can give you insights into the different groups within your audience. By mapping out their demographics, interests, and pain points, you can
1. Understand Your Audience Get to Know Your Customers’ Preferences When I first ventured into e-commerce, one of the biggest lessons I learned was the critical importance of knowing my audience. The more I understood my customers—their likes, dislikes, shopping habits—the better my email campaigns became. This understanding allowed me to personalize my emails in