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Send Email Newsletters: 5 Best Practices to Follow

1. Define Your Audience Understanding Who You’re Writing For One of the first things I learned in my marketing journey is that knowing your audience is key. Imagine sending an email to a group of people who aren’t interested in what you have to offer. Not cool, right? So, take some time to define who […]

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Sending Email Newsletters: 5 Best Practices to Follow

1. Know Your Audience Understanding Your Subscribers When I first started sending out newsletters, I quickly realized that knowing who I was talking to was crucial. It’s more than just age or gender; it’s about understanding their interests and preferences. What motivates them to open your email? Digging into demographics, past behaviors, and even purchasing

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Email Blasting: 6 Best Practices to Follow

Know Your Audience Segment Your List Understanding who your audience is plays a crucial role in crafting effective email blasts. It’s like throwing a party; you wouldn’t invite just anyone, right? You want to cater to the folks who are actually interested in what you’ve got to say or sell. So, start by segmenting your

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Emailing a Newsletter: 5 Best Practices to Follow

1. Know Your Audience Understanding Their Needs One of the first steps in crafting a newsletter is understanding who my audience is. I always spend some time researching what my audience is interested in, what challenges they face, and what solutions they’re looking for. This helps me tailor my content to address their specific needs,

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