As someone who’s navigated the intricate world of email marketing using Outlook, I’ve learned a thing or two about what works, what doesn’t, and how to get the best results from an email blast. It’s a powerful tool when used correctly, but it can also be a bit tricky at times. Today, I’m excited to […]
Understanding Your Audience Identify Your Target Group First off, let’s talk about knowing who you’re talking to. When I started sending out email blasts, I quickly realized that not everyone is interested in the same things. Some folks might want updates about sales, while others are just after the latest blog posts or product announcements.
Step 1: Set Up Your Contacts Gather Your Contact List First things first! Before diving into crafting your email blast, you need to gather your contacts. This means compiling a list of everyone you want to reach out to. Remember, this is not just about quantity; quality matters too. Make sure those on your list