Start with Clear Goals Define Your Objectives One of the first things I do when launching an email drip campaign is to set crystal-clear goals. I mean, how else can you measure success? Whether it’s boosting sales, increasing engagement, or building excitement around your product, establishing what you want to achieve lets you tailor the […]
Define Your Target Audience Understanding Your Customers To kick things off, let’s talk about understanding your customers. It’s crucial to know who you’re talking to in the insurance world. Take some time to gather data about your existing clients. What type of insurance are they most interested in? Are they young families, retirees, or someone
Define Your Audience Understanding Who You’re Targeting In any kind of marketing, knowing your audience is where it all begins. I can’t stress this enough! It’s crucial to create a profile of your ideal buyer. Think about their demographics—age, income level, family size. This allows you to tailor your messaging to resonate with them. When