Identifying Your Target Audience Understanding Who You’re Writing To When it comes to putting together a successful cold email drip campaign, understanding your audience is crucial. I always start by creating a detailed buyer persona, which includes demographics, pain points, and preferences. This helps me visualize who I’m talking to and what they’ll resonate with. […]
Personalize Your Approach Research Your Audience Hey there! Let me tell you about the first step in my cold emailing journey: really getting to know your audience. You might think, “How much time do I need to spend on this?” Trust me, it’s worth every second. When I started, I used to send generic emails
Personalization is Key Know Your Audience When I first started with cold emailing, I quickly learned that hitting “send” without knowing who I was reaching out to was a huge mistake. So now, I always take the time to understand my audience. This means digging into their preferences, pain points, and even their interests. It