Understanding Your Audience Creating Segments First things first, let’s chat about your audience. You can’t really connect with folks if you don’t know who they are, right? I’ve found that creating segments based on interests, behaviors, or demographics is crucial. When I did this for my email list, the response rates skyrocketed! Segmenting my audience […]
1. Know Your Audience Understanding Your Subscribers One of the first lessons I learned in marketing is to really know your audience. You can have the snazziest email design or the best product in the world, but if it doesn’t resonate with the folks you’re sending it to, it’s all for nothing. Take the time
Step 1: Log into Your Constant Contact Account Accessing the Dashboard First things first, you gotta get into your Constant Contact account. It’s like unlocking the vault to all your email marketing goodies. Just head over to the login page and enter your credentials. If you’re like me and sometimes forget a password or two,