Step 1: Define Your Goals Understanding Your Objectives When I set out to create an email drip campaign, the very first thing I do is define what I want to achieve. It’s essential to have clear goals. Are you looking to nurture leads, promote a new product, or re-engage old subscribers? This clarity helps in […]
Step 1: Define Your Audience Identify Ideal Customer Profiles Understanding who you’re targeting is key to any successful email campaign. I always recommend starting with creating ideal customer profiles. These profiles help you visualize who will be receiving your emails. It gives you clarity and helps craft messages that resonate. When defining your audience, consider
Define Your Goals Understand Your Audience When I first started with email marketing, I thought I knew what my audience wanted. But I quickly learned that understanding your audience’s needs, interests, and pain points is crucial. By diving deep into your audience’s preferences, you can make your emails much more relatable. This means gathering insights