1. Understand Your Audience Segmentation is Key In my experience, understanding who your audience is can take your email automation to a whole new level. Segmentation allows you to tailor your messages based on the buyer’s persona, interests, or behaviors. The more tailored your emails are, the better the engagement rates you’ll see. Start by […]
Identify Your Audience Know Who You’re Talking To Understanding your audience is the backbone of effective email marketing. I always say, if you don’t know who you’re talking to, how can you sell to them? So take a moment to dig deep into your customer data. Who are they? What do they like? What makes
1. Know Your Audience Understanding Their Needs When I first dove into email automation with Airtable, I realized that truly knowing your audience is key. It’s like having a chat with your best friend; you wouldn’t send them random stuff they don’t care about, right? By using Airtable, I can segment my audience based on