Craft a Compelling Subject Line Be Clear and Concise When it comes to subject lines, clarity is key. You want your recipients to instantly understand what the email is about without deciphering cryptic messages. Think about what grabs your attention in your inbox. I’ve found that straightforward subject lines outshine ambiguous ones every time. For […]
Define Your Audience Understand Who You’re Talking To When I first started with email marketing, I made the classic mistake of sending the same email to everyone on my list without really thinking about who they were. Knowing your audience is key! You need to ask yourself who will benefit the most from your message
Know Your Audience Segment Your List One of the first things I learned in email marketing is the importance of knowing my audience. Seems obvious, right? But I can’t tell you how many brands still send the same email to everyone. By segmenting your list, you can tailor your content to what your audience actually