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How to Send Email Blasts: 5 Best Practices

1. Build a Quality Email List Understand Your Audience Before you even think about sending out email blasts, you’ve got to know who you’re talking to. This means taking a good hard look at your target audience and figuring out what makes them tick. Are they young professionals, busy parents, or tech enthusiasts? Knowing your […]

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Making a GIF for Email Blasts: 5 Best Practices

1. Keep It Simple Understanding Your Message When I create GIFs for my email blasts, the very first thing I consider is the message I want to convey. Sometimes, less really is more. It’s super easy to get carried away with amazing effects and animations, but I remind myself to focus on the core message.

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