1. Crafting an Attention-Grabbing Subject Line Understand Your Audience First things first, when I’m putting together an email newsletter, I always take a moment to think about who I’m writing for. Understanding your audience is key. The subject line is your first chance to make an impression, so you want to connect! Who are they? […]

1. Know Your Audience Understanding Your Subscribers When I first started sending email newsletters, I quickly learned that knowing your audience is crucial. You have to think about who your readers are, what their interests are, and what kinds of content they’ll find valuable. This is where knowing demographics and preferences come into play. If