Understanding Your Audience Research Your Recipients One of the first steps I learned in marketing is that knowing your audience is crucial. When I began using Google Sheets for automated emails, I realized that tailoring my message to my recipients made a massive difference. Dive into who they are, what interests them, and the problems […]
Know Your Audience Identifying Your Target Demographics When I first started using Mailchimp, I couldn’t stress enough how important it was to know my audience. You can’t effectively communicate unless you really understand who you’re talking to. Think about age, location, profession, and preferences. The more specific you can be, the better. Believe it or
1. Understand Your Audience Identify Key Segments When kicking off any email automation strategy, the first thing I do is to dig deep into my audience. Understanding who they are, what they like, and their behavior is crucial. You want to segment your audience based on their interests or buying behavior. This way, your follow-up
1. Define Your Objective Understand the Purpose of Your Email Before you even open Outlook to set up your recurring email, it’s crucial to know what your goal is. Are you sending reminders, newsletters, or meeting invitations? Understanding your objective sets the foundation for everything that follows. For instance, if you are creating a recurring