Emphasizing the Importance of Accessibility Understanding Accessibility in Email Design When I design newsletters, I always think about accessibility first. It’s critical that everyone, regardless of ability, can enjoy and consume our content. Designing for accessibility means considering color contrasts, font sizes, and alt text for images. Easily readable content has the potential to reach […]
1. Bold and Vibrant Colors Creating a Visual Impact One of the first things I’ve learned in email marketing is that color matters—a lot! Using bold and vibrant colors helps capture attention, especially when you’re dealing with crowded inboxes. For instance, I’ve seen emails that use a striking orange or electric blue, which instantly pop
Design 1: Eye-Catching Visuals Utilizing Bold Colors In my own experience, using bold colors makes a world of difference when it comes to email design. Bright, eye-catching hues draw attention and create an emotional response. When I worked on a referral campaign, we opted for a vibrant color palette, and let me tell you, it
Hey there! If you’re diving into the world of email automation, you’ve landed at the right spot. I’ve spent countless hours trying to perfect my email strategies, and now I want to share some golden nuggets with you. Let’s get into the seven standout email templates that I believe everyone should have in their toolkit.