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Event Follow-Up Email Blasts: 7 Best Practices

1. Personalize Your Emails Know Your Audience From my experience, one of the most effective ways to engage your audience is through personalization. If you know who you’re writing to, you can tailor your messages to their interests, which makes your emails feel so much more relevant. It shows you care about them as individuals, […]

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How To Automate Follow Up Emails: 6 Best Practices

1. Understand Your Audience Identify Key Segments When kicking off any email automation strategy, the first thing I do is to dig deep into my audience. Understanding who they are, what they like, and their behavior is crucial. You want to segment your audience based on their interests or buying behavior. This way, your follow-up

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7 Drip Follow Up Email Examples to Re-engage Your Audience

Build Anticipation for Your Upcoming Value Crafting Teasers that Intrigue When I think about building anticipation, I remember the excitement of receiving a sneak peek of something special. Sending out a drip email that teases what’s coming next can spark curiosity. I like to put a little mystery in my subject lines; you know, something

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