Define Your Audience Clearly Create Detailed Customer Personas Knowing your audience is crucial for successful email campaigns. From my experience, I’ve always found that defining customer personas adds a personal touch to my emails. A customer persona is a fictional representation of your ideal customer, which includes demographics, interests, and behaviors. This helps me tailor […]

Understand Your Audience Profile Your Contacts One of my favorite sayings is, “You can’t hit a target you can’t see.” When it comes to drip campaigns, knowing your audience is critical. I take the time to profile my contacts, understanding their preferences, behaviors, and needs. This effort has a direct impact on how effective my