Understanding Your Business Needs Identifying Your Goals When it comes to email automation, the first thing you need to do is identify what exactly you’re trying to achieve. For instance, are you looking to boost customer engagement, enhance lead generation, or simply keep in touch with existing customers? By delineating your goals, you’ll have a […]
Understanding Your Needs Identifying Your Goals Before diving into any software, it’s essential first to understand what you truly need. Personally, when I started exploring email marketing automation, I had a ton of ideas but zero clarity. Think about what your goals are. Do you want to build a list? Engage existing customers? Or maybe
Understanding Your Business Needs Identifying Your Goals Before diving into the world of email automation, it’s crucial to understand what you want to achieve. Think about what your business goals are. Are you looking to increase sales, enhance customer engagement, or simply keep your audience in the loop? I’ve found that having a clear vision
1. Understanding Your Target Audience Defining Your Ideal Customer Years ago, when I first dipped my toes into email marketing, I learned the hard way that not knowing my audience was a recipe for disaster. I spent time crafting messages that I thought were fantastic, only to find they fell flat. It wasn’t until I