Know Your Audience Segmentation is Key When I first started with email marketing, I didn’t realize just how important it was to really know my audience. It’s not just about gathering a big list of emails; it’s about understanding who’s on that list. Segment your audience based on demographics, behavior, and interests. This way, each […]
Define Your Audience Create Detailed Buyer Personas When I started using HubSpot, one of the biggest lessons I learned was the importance of defining who you’re talking to. It sounds super simple, right? But trust me, taking the time to create detailed buyer personas will make a world of difference in your drip email campaigns.
1. Send a Welcome Email Immediately The Importance of Timeliness When someone signs up for your list, they’re eager to hear from you. Trust me, responding quickly with a welcome email sets the tone for the entire relationship. It shows you care and that you appreciate their interest. After all, they’ve taken the first step