Understand Your Audience Creating Personas One of the first things I learned in marketing is that you can’t just throw content at a wall and hope something sticks. You’ve got to know who you’re talking to! Creating customer personas really helped me understand my audience better. When I know their likes, dislikes, and pain points, […]
1. Welcome Series Creating a Memorable First Impression When someone signs up for your emails, it’s essential to make a lasting first impression. I’ve learned that introducing your brand in a warm and friendly way can set the tone for future interactions. This initial welcome should convey your brand’s personality and what subscribers can expect
Welcome Emails Setting the Right Tone When I first started my journey in e-commerce, I discovered the immense potential of welcome emails. These are the first interactions you have with your new subscribers, and they set the stage for what’s to come. Crafting a warm, inviting message can make them feel valued right from the