Enhanced Personalization Understanding Your Customers One of the standout features of Klaviyo is its ability to segment customers effectively. When I first dived into email marketing with Klaviyo, I was amazed at how quickly I could categorize my audience based on their behaviors and preferences. This wasn’t just about demographics anymore; we could track what […]
1. Understand Your Audience Segment Your Customers One of the biggest lessons I’ve learned in my marketing journey is that not all customers are the same. After diving deep into segmentation, I realized that breaking down my audience based on their behavior was a game changer. Instead of sending generic emails, I could tailor the
1. Enhanced Customer Engagement Building Relationships Through Personalization When I first dived into email marketing with Klaviyo, I quickly realized the importance of personalization. By segmenting my audience based on their buying behavior and interests, I was able to send them tailored messages that really resonated. For example, customers who had browsed specific categories received