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Email Marketing Automation: 7 Strategies For Success

Understand Your Audience Segmentation is Key One of the first lessons I learned in my marketing journey was the importance of knowing your audience. It’s not just about sending out emails; it’s about sending the right emails to the right people. Segmentation allows you to categorize your audience based on demographics, behaviors, or past purchases. […]

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E-commerce Email Marketing Automation: 7 Best Practices

1. Understand Your Audience Get to Know Your Customers’ Preferences When I first ventured into e-commerce, one of the biggest lessons I learned was the critical importance of knowing my audience. The more I understood my customers—their likes, dislikes, shopping habits—the better my email campaigns became. This understanding allowed me to personalize my emails in

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