Know Your Audience Defining Your Target Group Alright, so let’s kick this off with the most critical component—knowing who you’re talking to! From my experience, a deep understanding of your audience is the foundation of any successful email campaign. You want to tailor your message, so take the time to research your potential readers. Are […]
Craft a Compelling Subject Line Make It Catchy I’ve learned over the years that a killer subject line can make or break your email’s open rates. Think about what grabs your attention in your inbox. You need something that pops, sparks curiosity, or perhaps even tickles the funny bone. I often throw in a dash
Know Your Audience Identify Your Target Demographic Understanding your audience is the cornerstone of any successful marketing. Not just who they are, but what they want. I remember when I first ventured into sending email blasts; my initial attempts were so generic. I quickly learned that researching and identifying my audience made all the difference.