1. Define Your Target Audience Understanding Who You’re Talking To When it comes to trade shows, knowing your audience is half the battle won. I always begin by asking myself, “Who am I trying to reach?” The more specific I can get, the better my chances are of creating content that resonates. Are you targeting […]
Understanding Your Audience Segment Your Contacts After a trade show, one of the first things I do is segment my contact list. No two leads are alike, and treating them as such can make a massive difference. Think about where they came from, what they showed interest in at your booth, and how they might
1. Immediate Follow-Up Speed is Key After a bridal show, it’s essential to be among the first to reach out. Trust me, timing plays a huge role in how memorable your brand will be. Sending a thank-you email within 24 hours can set you apart and remind potential clients of the nice chat you had