Hey there! If you’ve been running email drip campaigns and are trying to figure out how to measure their success, you’ve landed in the right spot. I’ve had my fair share of trial and error when it comes to email marketing, and today, I’m excited to share five key statistics that are invaluable for tracking […]
Open Rates Understanding Open Rates When I first delved into the world of drip campaigns, open rates were one of the first metrics I learned to track. They tell you how many people opened your emails, which is a direct indicator of your subject line’s effectiveness. If a high percentage of folks are opening your
Open Rates Understanding Open Rates Let’s kick things off by diving into open rates! This metric tells you how many people opened your email compared to how many it was sent to. It’s like the first impression of your newsletter – if nobody’s opening it, it doesn’t matter how great the content is! From my
Open Rates Understanding Open Rates When I started my journey with drip email campaigns, understanding open rates was like unlocking a secret door. Open rates tell you how many people clicked on your email and showed interest. It’s crucial to keep an eye on this metric because it gives you insight into your subject lines